India undoubtedly has one of the fastest-growing startup ecosystems in the world. However, one must stop and start asking the question of why almost 9 out of 10 startups fail in India. The answer would provide you with a typical checklist of bad unit economics, copied business models, and businesses that scaled and invested capital before finding adequate product-market fit. Illustration by The Geostrata Every single reason is true, but it is not the primary reason. All thes

Today, new businesses form the backbone of the modern economy, which is essential to boost growth and provide employment...