India undoubtedly has one of the fastest-growing startup ecosystems in the world. However, one must stop and start asking the question of why almost 9 out of 10 startups fail in India. The answer would provide you with a typical checklist of bad unit economics, copied business models, and businesses that scaled and invested capital before finding adequate product-market fit. Illustration by The Geostrata Every single reason is true, but it is not the primary reason. All thes