“In war, the moral is to the physical as three is to one.” Napoleon Bonaparte’s famous maxim is frequently quoted in war colleges globally. Yet it remains one of the most difficult concepts for the modern strategic community to quantify. We spend our careers meticulously calculating the “physical,” the mechanized platforms, the ballistic missile trajectories, and the nuances of procurement budgets. Illustration by The Geostrata But the “moral,” the indomitable spirit, the sha